Kai and Thomas - Our Story
Welcome to SUPstore
This is your online shop for everything related to stand-up paddling! We are Thomas Wendt and Kai-Nicolas Steimer – passionate SUP pioneers who have been living and sharing the stoke for this unique sport for over a decade. Our goal is not only to provide you with the best products, but also with the expert advice you need to be perfectly equipped for your personal SUP adventure.
In 2024, we took over supstore.de from our long-time SUP colleague Bernd and have since focused intensively on our favorite sport – Stand Up Paddling.
Who We Are
Our shared story began back in 2010 at some of the first SUP races in Germany, where we initially met as competitors. What started as a sporting rivalry quickly turned into a close friendship and a shared vision: to spread the fascination of stand-up paddling and help grow the sport at the highest level. With our experience from countless races, camps, travels, and projects – and our in-depth knowledge of boards, paddles, and accessories – we’re more than just retailers today. We’re true experts who support you with passion and dedication.
What Drives Us
We believe that the right sport moves not just your body, but also your soul. Stand-up paddling offers the perfect combination of exercise, connection with nature, and relaxation – and that’s exactly what we want to share with you.
With SUPstore, we’ve created a shop that not only offers premium brands, but also supports you on your journey – from your very first consultation to finding the perfect setup tailored to your skill level, weight, and intended use.
Our Mission
With SUPstore.de, we want to make stand-up paddling more accessible – whether you’re looking for a relaxed nature experience or gearing up for your next race. We stand for quality, sustainability, and friendly, expert advice – everything you need to find your flow on the water.
Take a look around, get inspired, and start your next SUP adventure with us.
See you on the water!
Thomas & Kai
