”Welcome to the new SUPstore:
Your online SUP shop for all areas
of stand-up paddling."
iSUP Complete-Set - Just go!
Black Project - The Paddles of the Champs
Starboard Wave-SUP - Go surf!
Why SUPstore is the right place for you
Stand-up paddling isn’t just a sport for us — it’s a passion.
Discover what makes SUPstore special: our experience, our carefully selected range, and why we know exactly what you need out on the water.
Looking for high-quality SUP gear from real pros? Then you’ve come to the right place — SUPstore.de. In our online shop, you’ll find everything related to stand-up paddling: from iSUPs and hardboards to SUP paddles, fins, leashes, apparel, and smart accessories. Whether you’re a beginner, a dedicated touring paddler, a racer, or a SUP surfer – we offer top brands, expert advice, and a handpicked selection based on years of experience.
We – Kai-Nicolas Steimer and Thomas Wendt – have been living and breathing SUP for over a decade. Starting out as race competitors and now long-time friends, we bring more than 20 years of combined experience in SUP races, camps, SUP schools and the global SUP community. Kai is an eleven-time German champion in all disciplines, a board shaper and former pro rider for Fanatic. Thomas blends his passion for SUP with a deep connection to nature, movement and communication. Together, we’ve tested and co-developed countless boards – and we’re out on the water as often as possible.
At SUPstore, you’ll only find high-quality gear from the best brands: Fanatic, Red Paddle Co, Sunova, Black Project, Quickblade and more. From iSUPs to hardboards for touring, racing, surfing or allround use – every item is hand-picked. Our range of SUP paddles includes ultra-light carbon paddles for serious paddlers as well as adjustable models for families and beginners. And when it comes to SUP fins, we go all in on performance – offering both US box, FCS fins and innovative technologies like the Deep Foil Design by Black Project.
SUPstore is more than just a shop. We’re here to help you find the ideal setup – tailored to your weight, skill level and paddling style. With advanced filters, honest reviews, comparison tables and expert tips, you’ll get the exact SUP board and gear that suits you. We explain what matters in terms of shapes, volume, construction and fin choice – drawing on thousands of hours spent on lakes, rivers and in the ocean.
✓ 20+ years of SUP experience
✓ Personal advice from active paddlers
✓ Premium iSUPs, hardboards, paddles & accessories
✓ Carefully selected top brands
✓ Fast shipping & honest service
We believe stand-up paddling is more than just a trend – it’s a lifestyle that brings mind and body into balance. Whether you're gliding across your local lake or surfing ocean swells: SUPstore is your authentic SUP shop. By paddlers – for paddlers.
